Rate “deep structure” conclusions (Castro Nieri, 2008) that offer enhanced explanatory power above and beyond the sole use of a qualitative or quantitative approach. Advancing Integrative Mixed Methods Research A case for the integrative mixed methods approach–This IMM approach builds on fundamental concepts drawn from Grounded Theory, as described by Strauss and Corbin (1990), although these investigators did not speak of mixed methods research per se. One core feature under the IMM approach is the equal emphasis given to qualitative and quantitative data forms (QUAL + QUANT; Hanson et al., 2005) to facilitate rich, “deep structure,” data GGTI298 cost analyses (Resnicow, Soler, Braithwait, Ahluwalia, Butler, 2000) and interpretations. Constructing and deconstructing factorially complex constructs–The IMM approach offers procedures to study factorially complex constructs, such as the Latino gender-role construct of machismo (Torres, 1998). Recently, the structure of machismo has been described as consisting of distinct positive and negative factors (Arciniega, Anderson, Tovar-Blank, Tracey, 2008; Rollins, 2003). Social science research features many such factorially complex constructs. These constructs include the following: acculturation (Lara, Gamboa, Kahramaninan, Morales, Hayes Bautista, 2005), ethnic identity (Phinney, 1990), biculturalism (LaFromboise, Coleman, Gerton, 1993), resilience (Masten, 2001), wellbeing (Jones Sumner, 2009), leadership (Hogan Kaiser, 2005), self-regulation (Gross John, 2003), and various emotions such as guilt and regret (Zeelenberg Bruegelmans, 2008) and anticipated regret (Sheeran Orbell, 1999). Describing the nuances and complexities of emotions–Research in health psychology has long examined and tested various cognitive models of health-related behaviors, such as the health belief model (Champion Skinner, 2008). Recently, these models have been criticized for their overemphasis on cognitive ational decision making,J Mix Methods Res. Author manuscript; available in PMC 2011 December 11.Castro et al.Pagelimiting attention to other important factors, such as emotions, which can also influence health-related behaviors (Moser, 2010).1 The assessment of emotions as motivational factors in models of health behavior has been difficult partly because the self-report measurement of emotions using scales has typically been unidimensional and because it often assesses cognitive aspects of emotion, for example, I-CBP112 web cognitions about anxiety. The IMM approach may aid in a more complete assessment of emotions as motivators of healthrelated behaviors by capturing the affective verbal responses of complex emotions within their situational context. The reliable encoding of complex emotions, such as ambivalence, could provide new insights into the influences of such emotions as motivational determinants of health-related behaviors. Temporal process analysis–Based on our prior research, the IMM approach can also be used to conduct a temporal analysis of events. An interview protocol can be developed that consists of a temporally ordered series of open-ended focus questions that examine the natural sequence of “unfolding of events” that has occurred before, during, and after a significant life event. Thus, temporal process analysis uses interview-assisted retrospective recall of relevant thoughts, feeling, and behaviors that have occurred at each of several specified “windows of time,” or milestones. For example,.Rate “deep structure” conclusions (Castro Nieri, 2008) that offer enhanced explanatory power above and beyond the sole use of a qualitative or quantitative approach. Advancing Integrative Mixed Methods Research A case for the integrative mixed methods approach–This IMM approach builds on fundamental concepts drawn from Grounded Theory, as described by Strauss and Corbin (1990), although these investigators did not speak of mixed methods research per se. One core feature under the IMM approach is the equal emphasis given to qualitative and quantitative data forms (QUAL + QUANT; Hanson et al., 2005) to facilitate rich, “deep structure,” data analyses (Resnicow, Soler, Braithwait, Ahluwalia, Butler, 2000) and interpretations. Constructing and deconstructing factorially complex constructs–The IMM approach offers procedures to study factorially complex constructs, such as the Latino gender-role construct of machismo (Torres, 1998). Recently, the structure of machismo has been described as consisting of distinct positive and negative factors (Arciniega, Anderson, Tovar-Blank, Tracey, 2008; Rollins, 2003). Social science research features many such factorially complex constructs. These constructs include the following: acculturation (Lara, Gamboa, Kahramaninan, Morales, Hayes Bautista, 2005), ethnic identity (Phinney, 1990), biculturalism (LaFromboise, Coleman, Gerton, 1993), resilience (Masten, 2001), wellbeing (Jones Sumner, 2009), leadership (Hogan Kaiser, 2005), self-regulation (Gross John, 2003), and various emotions such as guilt and regret (Zeelenberg Bruegelmans, 2008) and anticipated regret (Sheeran Orbell, 1999). Describing the nuances and complexities of emotions–Research in health psychology has long examined and tested various cognitive models of health-related behaviors, such as the health belief model (Champion Skinner, 2008). Recently, these models have been criticized for their overemphasis on cognitive ational decision making,J Mix Methods Res. Author manuscript; available in PMC 2011 December 11.Castro et al.Pagelimiting attention to other important factors, such as emotions, which can also influence health-related behaviors (Moser, 2010).1 The assessment of emotions as motivational factors in models of health behavior has been difficult partly because the self-report measurement of emotions using scales has typically been unidimensional and because it often assesses cognitive aspects of emotion, for example, cognitions about anxiety. The IMM approach may aid in a more complete assessment of emotions as motivators of healthrelated behaviors by capturing the affective verbal responses of complex emotions within their situational context. The reliable encoding of complex emotions, such as ambivalence, could provide new insights into the influences of such emotions as motivational determinants of health-related behaviors. Temporal process analysis–Based on our prior research, the IMM approach can also be used to conduct a temporal analysis of events. An interview protocol can be developed that consists of a temporally ordered series of open-ended focus questions that examine the natural sequence of “unfolding of events” that has occurred before, during, and after a significant life event. Thus, temporal process analysis uses interview-assisted retrospective recall of relevant thoughts, feeling, and behaviors that have occurred at each of several specified “windows of time,” or milestones. For example,.